The plight of Palestine influences and poisons world politics, creating huge rifts and long term instability. We are driven by a need to see this changed.
We value the basic rights of all human beings. We want to see Palestinians able to live with their human rights upheld and respected.
We value community, diversity and plurality. For many centuries Bethlehem has existed as a multi faith and multi ethnic society in which people from different ethnic origins and faiths have coexisted peacefully and prosperously. We want to see this protected and given the opportunity to flourish, to serve as a model for the future of a very troubled region.
We seek always to act collaboratively with integrity, respect, openness, clarity and decisive leadership. Our people are expected to be pragmatic and outcome focused, highly professional and motivated; people who are flexible, will take the initiative and accept direction as needed, striving for excellence in everything they do.
We recognise the role and value of all other national and international agencies working towards the same end, and for its own part strives to work in a complimentary and unique way that is differentiated from and does not replicate the work of other organisations, working in a different mode and addressing needs that would otherwise remain unmet.
We value creative and innovative ways of communicating that are designed to be effective and have greater impact in sensitizing and educating audiences. We aspire for our media to be pioneering, bold and thoughtful, attractive, engaging, authoritative, inspiring and influential.